Both have minimal visuals, enough to occupy the eye but not distract from the sound. This realization led two pubmedia outlets to create apps that make videos from audio clips, which they then upload to Facebook. Native, meaning uploaded directly onto a platform, no links needed.” It’s no secret that these platforms employ algorithms that give special treatment to native video content. In a 2016 Medium post, Delaney Simmons, then director of social media at WNYC, wrote: “Social platforms often work against our audio content even when we share it as a link to our website. If you change the tags, the debugger’s “Scrape Again” button prompts Facebook to fetch the updated data for your URL. If your OG embedded player tags are working, you’ll see a play-button icon over the image. Also, tell the browser your HTML has Facebook metadata, with the "fb:" prefix:Įnter your URL into Facebook’s Sharing Debugger to check its link preview. To track Facebook Sharing Insights, include an "fb:app_id" number (get it from the App Dashboard) and "fb:admins" user IDs of those allowed to view your Insights (find yours with the Graph Explorer). If you store your media at a secure site - highly recommended but not required, yet - add the "og:video:secure_url" tag. The video tags ( "og:video…") tell Facebook to embed a player with the specified audio or video file. That’s what generates your link previews. Your site probably already has "og:title", "og:description", "og:image" and "og:url" tags (view them in your site’s source code). Next, you place this OG in the section of your HTML, like this: To do so, first, add this to your HTML tag (telling browsers your page has OG metadata, a predefined “vocabulary” with the prefix "og:"):
Rolling your own Open Graph tags solves these problems. You can’t control factors like ads in your audio. Tracking data is outside your site’s analytics. Using an audio service to social-share your media has drawbacks: The Facebook post links back to the audio service, not to your site. I use it for my own label’s music so it is in my own best interest to keep it going.” Homegrown OG He wrote back: “I plan to keep it up and running for years to come. I asked the developer, Mike Ramirez of Promo.ly, how long he’ll continue to support SoundCloudX.
Among its users are NPR, the BBC and Stor圜orps: Each episode page has OG tags that embed their fine-looking Flash audio player in Facebook (and Twitter). To get your audio into Facebook, you either get your tech staff to put OG video tags in your web pages or use one of the these audio-sharing services: audioBoomĪudioBoom stores, shares and podcasts audio. The examples of Facebook posts below all play audio (click to listen). These can play video or audio in Facebook posts. OG also has video tags for embedding media players. Facebook pulls a title, image and excerpt for the preview from OG meta tags in the HTML of the linked page. When a user shares a link on Facebook, their posts automatically displays a link preview. For that, you’ll need something called the Open Graph protocol. But the platform doesn’t allow audio uploads or provide an audio player. (An upcoming article will cover Twitter.)įacebook lets you embed players from several video-sharing services, including YouTube and Vimeo, or you can use their built-in player by uploading video directly to Facebook. This article will show you how, covering several ways public media outlets add audio players to Facebook posts. For embedding audio in Twitter, see “How to make tweets talk.”Įmbedding a video in a Facebook post is easy. Until they restore that feature, only the Audiogram and Shortcut methods below will work. 20, 2017): This fall Facebook ( quietly and unannounced) removed the ability to play external video in their social posts, including those from YouTube and Vimeo.